Tuesday, November 27, 2012

Handout/Flyer


For this item, I did print screen to capture snippets of an old manuscript border. I pieced these together in Microsoft Paint and then stretched this out to cover the background of my flyer.

After some reflection on the color scheme I would need to implement for this flyer, I decided upon dark blue, dark red/maroon, and the light yellow-ish color of the manuscript background. The manuscript was originally darker at the top of the image, so I flipped the background, thus making the item brighter at the top, darkening gradually as you look down the page.

  •          Dark Blue: knowledge
  •          Lt. Yellow: intellect
  •          Dark Red/Maroon: uses brown to mute the brightness and energy present in the color red, thus creating a more "organized" and "sedated" version

As far as the text, I arranged this in such a way that it would allow the viewer's eye to be guided in a somewhat unique path as it follows the content flow.

Initially, I had difficulty with the topic puzzle piece as the blue here was too bright and was distracting--especially as it was so close to the heading. I reformatted this puzzle piece, choosing a darker hue with less contrast.

The text for this flyer was taken from http://iass-ais.org/. This is the official website for the International Association for Semiotics Studies.

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