Tuesday, September 18, 2012

Saussure Signs



A sign is something that can be sensed through sight, smell, taste, touch, and hearing. It carries a deeper meaning in addition to its superficial significance. The field of semiotics involves the understanding that an image contains more than just appearances, and with this understanding comes the ability to decode icons as multi-layered entities. Take for example Streptopelia alba. At first glance, this species might seem to be nothing more than just a plain white feathered animal. However, this unassuming bird has a rich history of symbolization. Over the years, it has represented love and tenderness, peace and tranquility.




 
While the term sign encompasses the entire concept of sensory item symbolization, each sign can be divided into both an indicator and its related meaning; these are labeled signifier and signified, respectively. In the above example, the dove is the signifier while love, tenderness, peace, and tranquility are all the signified.





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