When creating any kind of document, the designer
needs to take into consideration the path that the viewer’s eye will take as
they process and attempt to interpret the document’s contents. The order in
which viewers perceive various components of a web page often affects how they
feel about the hierarchical order of the information being presented.
There are several elements within document
design that can significantly affect eye path. These include the use of 1) form,
2) color, 3) contrast, 4) balance, 5) texture, and 6) location to emphasize
particular parts of the page.
For instance, if there is a compilation of images
arranged horizontally with the inclusion of one vertically-arranged image, this
latter image is what will be most prominent within the document. Other examples
are a splash of light amongst otherwise dark elements, or a triangular shape in
a field of circular shapes.
Where the object is placed can also affect what
exactly the eye focuses on. For instance, if the object is placed in the center
of a background, then the eye is instinctively drawn to this center as a focal
point.
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